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| Author: | earthbound [ Wed Jan 20, 2010 1:03 pm ] |
| Post subject: | ABC Magazines |
OK here's a question. I was looking through the Organic Gardener magazine the other day, and this morning I see Faye looking through Gardening Australia magazine, two magazines produced by the ABC. Now the ABC has a strict policy about commercial promotion, in both radio and television, there is to be no mention of product names, no commercial promotion of goods in any form. Yet, the magazines are chock a block full of adverts. When Gardening Australia filmed at my house I mentioned "seasol". Whoops, we had to do a retake and I had to call it "seaweed extract". Yet in the Gardening Australia magazine they have full page adverts for seasol, Canna, and dozens of other products. Does anyone understand how or why this is so??? |
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| Author: | Jaymie [ Wed Jan 20, 2010 1:25 pm ] |
| Post subject: | Re: ABC Magazines |
hypocrisy? |
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| Author: | Simo [ Wed Jan 20, 2010 2:45 pm ] |
| Post subject: | Re: ABC Magazines |
Probably because they pay to advertise in the mag and that is how they are able to produce it, but because ABC TV is supposed to be non-biased if they mention a product it is free advertising. You pay to buy the mag but the TV and radio are free (sort of) and reaches a much wider audience if they stared with paid advertising it would be a slippery slope and would soon become a commercial venture. How would this make you feel about "your ABC"  .
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| Author: | earthbound [ Wed Jan 20, 2010 3:32 pm ] |
| Post subject: | Re: ABC Magazines |
But that's my point Simo, we all pay for the ABC and it's free from adverts, but, for some reason their magazine division takes advertisers. And we still have to pay for those magazines, so they are semi supported by what we pay at newsagents. OK, started doing a little research... Found some information from back in 2002. Quote: "the policy for consumer magazines is to develop a licensing arrangement with "the right" outside publisher." Quote: Its licensing arrangements with other publishers are based on net sales--the ABC gets a royalty on the cover price, a percentage of subscriptions, and a percentage of net advertising revenue. So it seems that us tax payers lost the publishing side of the ABC a long time ago, I had no idea, I'd never really thought about it... Quote: It's the strength of such content that positions ABC Enterprises well for a growing role in publishing. It will be hard to beat in those areas it chooses to enter. Look at Delicious, a food title based closely on the food programs the ABC screens, with content and recipes provided by many of the TV chefs on ABC TV, and cross-promoted by ABC book and related titles. That's exactly right, they use the taxpayer funded television shows, content and personalities, to support commercial magazines that are run by private companies. Of course your going to sell lots of magazines when you paste Peter Cundall's face on the cover, people love him. So, these "outside publishers" get to cream all the ABC content and profit. |
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| Author: | earthbound [ Wed Jan 20, 2010 3:44 pm ] |
| Post subject: | Re: ABC Magazines |
Gees the more I look into it the angrier it makes me.... It's an interesting read. Quote: Meanwhile, in the first quarter of next year, there are plans to launch a second kids' title, for the seven-to-12 year-old market, under the ABC Kids logo, "targeting the area currently occupied by K-Zone, Disney Adventures, Mania, D-Mag and Barbie". "We have a very, very large children's business because we're the dominant children's broadcaster--so we're acutely aware of what's being published." Quote: Grassby says the ABC is unlikely to stop there. Another opportunity is the ABC's penetration into the AB-skewed grey market--newly-retired, often with high disposable income. http://www.bandt.com.au/news/a1/0c010aa1.asp |
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| Author: | Simo [ Wed Jan 20, 2010 4:17 pm ] |
| Post subject: | Re: ABC Magazines |
smells fishy to me. |
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| Author: | chillidude [ Thu Jan 21, 2010 10:31 am ] |
| Post subject: | Re: ABC Magazines |
Yeah, sounds wrong doesn't it - I hope the royalty is a hefty one ! The other thing to consider is that the Governments have a pretty crappy record running businesses for a profit. Still, they could have setup a better arrangment with the private publisher by the sounds of it. |
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| Author: | earthbound [ Fri Jan 22, 2010 2:13 pm ] |
| Post subject: | Re: ABC Magazines |
chillidude wrote: The other thing to consider is that the Governments have a pretty crappy record running businesses for a profit. But government aren't meant to make profits.... 
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| Author: | chillidude [ Fri Jan 22, 2010 3:12 pm ] |
| Post subject: | Re: ABC Magazines |
earthbound wrote: Quote: Its licensing arrangements with other publishers are based on net sales--the ABC gets a royalty on the cover price, a percentage of subscriptions, and a percentage of net advertising revenue. But isn't this essentially a profit ? Given that it has no other costs related to the publishing and distribution of the magazines. |
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| Author: | earthbound [ Fri Jan 22, 2010 3:35 pm ] |
| Post subject: | Re: ABC Magazines |
Yeah backwards isn't it... Though they said that all monies go back into the ABC. See they are starting a 24hr news channel soon? |
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| Author: | chillidude [ Fri Jan 22, 2010 4:14 pm ] |
| Post subject: | Re: ABC Magazines |
Someone calls it profit, but if you rename it to Subsidy, everything is all right ! No, haven't seen that about the news, will keep an eye out for it - hope they do it well. Stopped watching commercial news years ago, nothing much in it besides people dying and the footy. SBS does have a decent global focus though. |
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